The thought process that preceeds any tangible outcome, must start with a well conceived idea that uses experienced based imagination and creativity...but never losing site of the intended goal. A great concept is well worth the time, a poor concept is a waste of time and the clients money.
Taking that chosen concept to a state of tangibility or visual design is a process that may look like fun and often is however, it must also achieve the clients intended goal. After creating multiple options for review, choosing the right one to run with requires keen understanding and objectivity.
Connecting with your targeted audience is always a big win but do both the concept and creative design motivate the customer to action? This is where the 'rubber meets the road'. Pandiscio Design insists on transparent and measured results. How do we do that? We would be happy to discuss. Please call!